CHAPTER 1 ANALYSIS ON DEVELOPMENT OF SOFT DRINK INDUSTRY
　　1.1　Analysis on development of soft drink market of China
　　　　1.1.1　Analysis on development characteristics of soft drink industry in 2011
　　　　1.1.2　Analysis on China’s soft drink industry and its market demand
　　　　1.1.3　Analysis on the cost and price of China’s soft drink industry
　　　　1.1.4　Analysis on capital operation situation and trend of soft drink industry
　　1.2　Analysis on statistic data of soft drink industry of China
　　　　1.2.1　Data analysis of soft drink manufacture enterprises of China during 2010 – Jun. 2012
　　　　1.2.2　Data analysis of all enterprises with different ownership systems in soft drink manufacture industry of China during 2010 – Jun. 2012
　　　　1.2.3　Data analysis of soft drink manufacture enterprises of China during 2010 – Jun. 2012
　　1.3　Analysis on trend and expectation of soft drink industry
　　　　1.3.1　Analysis on development trend of global beverage industry
　　　　1.3.2　Analysis on development predominance and space of China’s soft drink industry
　　　　1.3.3　Analysis on development trend of soft drink industry of China
CHAPTER 2 ANALYSIS ON DEVELOPMENT OF CHINA’S TEA BEVERAGE INDUSTRY
　　2.1　Summary of development of tea beverage industry
　　　　2.1.1　Concept of tea beverage and classification
　　　　2.1.2　Summary of development of tea beverage industry
　　　　2.1.3　Analysis on characteristics of tea beverage industry
　　　　2.1.4　Analysis on macro-factors of driving industry development
　　2.2　Market structure and demand analysis of tea beverages
　　　　2.2.1　Analysis on customer’s demand of tea beverages
　　　　2.2.2　Product structure analysis of tea beverages
　　　　2.2.3　Market structure of tea beverages
　　　　2.2.4　Analysis on capacity of tea beverage market
　　2.3　Analysis on development of tea beverage market during 2010-2011
　　　　2.3.1　Functionality stood out in the tea beverage market of 2010
　　　　2.3.2　New products came out one by one in the tea beverage market of 2011
　　　　2.3.3　Analysis on the approaches that tea beverages break through tea market bottleneck in 2011
　　2.4　Analysis on existing problems of tea beverage market
　　　　2.4.1　Analysis on existing problems of tea beverage industry of China
　　　　2.4.2　Tea beverage quality is not good
　　　　2.4.3　Reason analysis on quality problem of tea beverage products
CHAPTER 3 ANALYSIS ON DEVELOPMENT OF CHINA’S COOL TEA MARKET
　　3.1　Summary of situation of cool tea market
　　　　3.1.1　Summary of product characteristics of cool tea and its development
　　　　3.1.2　Capital enters to obtain market share of cool tea
　　　　3.1.3　Analysis on current development situation of cool tea industry
　　　　3.1.4　Analysis on development of cool tea beverages in Guangdong
　　3.2　Analysis on the existing and coming enterprises in cool tea market
　　　　3.2.1　Summary of development of Wang Lao Ji Cool Tea
　　　　3.2.2　Operation analysis of Huang Zhen Long Cool Tea Brand
　　　　3.2.3　“Bao Qing Tang” wants to be the second brand of cool tea
　　　　3.2.4　Pan Gao Shou decisively enters cool tea market
　　　　3.2.5　Coca Cola and Pepsi are ready to do something for cool tea market
　　3.3　Analysis on existing problems of cool tea market
　　　　3.3.1　Different level in cool tea market of Guangdong
　　　　3.3.2　Risk analysis on pharmaceutical enterprises entering cool tea market
　　　　3.3.3　Development obstruction of cool tea beverage industry and countermeasure analysis
CHAPTER 4 ANALYSIS ON COMPETITION IN TEA BEVERAGE INDUSTRY
　　4.1　Analysis on competition structure of tea beverage industry
　　　　4.1.1　Analysis on market share of brands in the global tea beverage market
　　　　4.1.2　Brief introduction of leading tea beverage enterprises of China
　　　　4.1.3　Sales ratio of tea beverage enterprises and their products
　　4.2　Details of Market Rivals
　　　　4.2.1　Market Forerunner: Xurisheng
　　　　4.2.2　Market Leaders: Master Kong and Uni-President:
　　　　4.2.3　Market Challenger: Coca Cola
　　　　4.2.4　Other Market Followers
　　4.3　Analysis of Current Competition Situation
　　　　4.3.1　Brand Competition and Cooperation in Tea Beverage Market
　　　　4.3.2　Analysis of Competition Situation for Tea Beverages
　　　　4.3.3　Competition in Tea Beverage Market Will be Upgraded
　　4.4　Analysis of Competition Situation in Regional Market
　　　　4.4.1　Numerous Tea Beverage Brands in Beijing
　　　　4.4.2　Shanghai’s Tea Beverage Market is in Hard-fought War
　　　　4.4.3　Analysis of Competition for Tea Beverage in Amoy
　　4.5　Analysis of Marketing Measures During Competitions in Tea Beverage Market
　　　　4.5.1　Analysis of Differentiation Strategies for Competitions of Tea Beverage Brands
　　　　4.5.2　Analysis of “Three-Precedence” Sale Strategy for Tea Beverage
CHAPTER 5 ANALYSIS OF DEVELOPMENT OF TEA BEVERAGE TECHNOLOGY, MARKETING AND SUBSTITUTE PRODUCTS
　　5.1　Factors Affecting Tea Beverage Quality and Production Process Flow
　　　　5.1.1　Factors Affecting Tea Beverage Quality
　　　　5.1.2　Outlines of Production Technology for Tea Beverage
　　　　5.1.3　Production Mode of Tea Beverage
　　　　5.1.4　Production Process Flows for A Great Variety of Tea Beverages
　　5.2　Analysis of Marketing Cases of Major Enterprises
　　　　5.2.1　Analysis of the development of Xurisheng
　　　　5.2.2　Analysis of the marketing strategy of Master Kong
　　　　5.2.3　Analysis of the marketing strategy of Uni-President tea beverages
　　　　5.2.4　Analysis of the marketing of Jianlibao tea beverages
　　5.3　Analysis of the Market of Replacement Products of Tea Beverages
　　　　5.3.1　The dominant status of carbonated beverages are threatened
　　　　5.3.2　Analysis the developing direction and hot point of fruit juice industry
　　　　5.3.3　Analysis of the development of Chinese milk beverage market
CHAPTER 6 ANALYSIS OF ENTERPRISES IN TEA BEVERAGE INDUSTRY
　　6.1　Coca-Cola
　　　　6.1.1　Brief of Coca-Cola
　　　　6.1.2　Coca-Cola presented “Absolute Ice” tea beverage
　　　　6.1.3　Coca-cola Presented Another New Product
　　　　6.1.4　Analysis of Q4 profit of Coca-Cola, 2010
　　　　6.1.5　Analysis of Q4 profit of Coca-Cola, 2011
　　6.2　Pepsico
　　　　6.2.1　Brief of Pepsico, Inc
　　　　6.2.2　Pepsico plans to gain the tea beverage market with Unilever
　　　　6.2.3　Analysis of Q4 profit of Pepsico, 2011
　　6.3　Shenzhen Shenbao Industrial Co., Ltd.
　　　　6.3.1　Brief
　　　　6.3.2　Analysis of the operation of Shenbao in Jan. to Dec. 2010
　　　　6.3.3　Analysis of the operation of Shenzhen Shenbao in Jan. to Dec. 2011
　　　　6.3.4　Analysis of the operation of Shenzhen Shenbao Industrial in Jan to Jun. 2012
　　　　6.3.5　Shenzhen Shenbao makes efforts to become the no.1 raw material brand for tea beverages
　　6.4　Guangzhou Pharmaceutical Co., Ltd.
　　　　6.4.1　Company Profile
　　　　6.4.2　Analysis of the operation of Guangzhou Pharmaceutical in Jan. to Dec. 2010
　　　　6.4.3　Analysis of the operation of Guangzhou Pharmaceutical in Jan. to Dec. 2011
　　　　6.4.4　Analysis of the operation of Guangzhou Pharmaceutical in Jan to Jun, 2012
CHAPTER 7 ANALYSIS OF THE PROSPECTS AND INVESTMENT OF TEA BEVERAGE MARKET
　　7.1　Analysis of the Investment Opportunity in Tea Beverage Industry
　　　　7.1.1　Analysis of the market opportunity for tea beverage
　　　　7.1.2　Tea beverage manufacturers are facing excellent opportunities
　　7.2　Forecast of the Prospects of Tea Beverage Industry
　　　　7.2.1　Huge prospects of tea beverage industry
　　　　7.2.2　Analysis of the prospects of non-sugar tea beverage market
　　　　7.2.3　Forecast of the development trend of pure tea beverage
　　　　7.2.4　Broad prospects for the development of Chinese herb health care tea